Frost & Sullivan Podcasts
Digital Transformation of the Automotive Retail Industry
Topic Discussed : Digital Transformation of the Automotive Retail Industry
Speakers: Dr. Julia E. Saini, Associate Partner and Yeswant Abhimanyu, Principal Consultant, Mobility, Frost & Sullivan
Digital transformation of the global automotive retail market is driving the need for customer-centric retail strategies and innovations along with omnichannel touch-points and a refined customer journey.
Key Questions This Briefing will Answer:
• How are regional preferences driving the push to sell retail vehicles online in the future—across new and used cars, after-sales, services, and financing?
• Which companies must realign their strategies to include digital retail initiatives and a customer-centric approach?
• What are the digital KPIs (key performance indicators) and new digital roles impacting automotive retail as organizations undergo digital transformation?
Related Keywords: Frost & Sullivan, Digital Transformation, Omnichannel, KPIs Mobility, Vehicle purchase, Online Retail, Payments, Customer Experience, Ecommerce